DH is a hero battler RPG created and produced by PerBlue Studios. I came in shortly after global launch and smoothed out the entire video UA and storefront process. My previous employment with Disney made streamlining the work and approval pipeline quick and painless.

 

The storefront's facelift reflects the fun gameplay, wide variety of heroes, and in-app events. In addition, I created over 80 different concepts for paid UA ads with 100's of iterations on those. To date, the game has 35 million downloads with over $70,000,000 in net revenue.